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In Review: ExpoImaging ExpoDisc

from Digital Video DV, 9/17/2008

The ExpoDisc is well-made, rugged (indeed, it took a spill on my account and came out unscathed), lightweight and has a fantastically protective case to keep it safe. At the end of the day, the ExpoDisc delivers exactly what it promises. It’s compact and, in many situations, very easy to use.

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ExpoDiscs come in a variety of models to fit your particular video setup.


"I'm a professional wildlife photographer and the host/producer of a TV show called "Wild Photo Adventures" and we have four of your Expodiscs that we use religiously. I use them for my still photography and all of my videographers on the show use them on the video cameras. The Expodisc is unbelievably accurate and has made my videographers job a...

Doug Gardner - Wild Photo Adventures TV - www.wildphotoadventures.com


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ExpoDisc Video Format Filter


"Out on the beach, I didn’t have anything to white balance off of and would have simply shot on auto white, but I had the ExpoDisc and it was extremely quick and easy to use — so I balanced from that. I was very happy with the results and have found myself turning to the ExpoDisc time and time again — perhaps because it’s so quick and easy."
-Jay Holben. Digital Video (DV) Magazine, September 2008.

What is an ExpoDisc Video Format Filter?

ExpoDisc Video Format Filters are ExpoDiscs that are encased in 4 x 5.65 in. durable machined aluminum frames with easy to grip handles.  They fit over a wide variety of larger video (and still) lenses.

The patent pending ExpoDisc Digital White Balance Filter provides a fast and easy custom white balance solution for videographers, and turns what has been a difficult color management problem into a simple routine.

Simply read and set white balance with the ExpoDisc in place to consolidate several on location and post processing steps into one quick and easy custom white balance procedure. Get the same consistent, accurate color without the need to worry about the accuracy of the camera's own auto white balance (AWB), or fumble with cumbersome cards and targets.

Each ExpoDisc is manufactured and individually hand calibrated to fall within strict tolerances of light transmission and color neutrality. Consisting of multiple layers of carefully selected materials, the ExpoDisc is guaranteed to be within +/- 2% of neutral for demanding professionals.

How does it work?

Varying levels of colorcast typically occur in digital image capture and require compensation as part of the process to create video with good color fidelity. Blue, green, red and yellow colorcasts are not uncommon. Until now, videographers have had to rely on gray/white cards and targets to solve this problem.

But the ExpoDisc acts just like an 18% gray card when used to measure the incident light, and as such can be used instead. The sophisticated design enables the ExpoDisc to receive, scramble and passively transmit mixed light from a wide angle in front of the disc through to the image sensor for a more accurate and efficient white balance correction.

Simply take a white balance reading with the ExpoDisc held in front of your lens, and your video camera will compensate for and neutralize the colorcast it sees through the ExpoDisc.


Features


- Convenient, fast and easy-to-use
- Balance your color at capture
- Works in mixed and difficult lighting
- Replace your gray cards and white cards
- Spend more time shooting and less on workflow